Healthy Margins: Optimizing Product Placement and Service Promotion

1. Analyze how product placement, promotional materials, and store layout influence consumer behavior and boost front-end sales.
2. Describe how technology and data-driven decision-making can optimize patient care and maximize healthy margins in a community pharmacy.
3. List strategies to differentiate a pharmacy through superior patient education, service offerings, and customer experience.
4. Discuss effective marketing techniques to increase patient awareness and engagement with pharmacy services.
5. Utilize digital marketing tools, including content creation and social media, to expand pharmacy reach, enhance patient engagement, and create sustainable financial growth.

Technician Learning Objectives

1. Analyze how product placement, promotional materials, and store layout influence consumer behavior and boost front-end sales.
2. Describe how technology and data-driven decision-making can optimize patient care and maximize healthy margins in a community pharmacy.
3. List strategies to differentiate a pharmacy through superior patient education, service offerings, and customer experience.
4. Discuss effective marketing techniques to increase patient awareness and engagement with pharmacy services.
5. Utilize digital marketing tools, including content creation and social media, to expand pharmacy reach, enhance patient engagement, and create sustainable financial growth.

Meet Your Speaker

Aaron McDonough, PharmD.
Co-Owner, Chief Revenue Officer
Towncrest Pharmacy Corp.

Dr. Aaron McDonough, PharmD is a Co-Owner and the Chief Revenue Officer of Towncrest Pharmacy Corporation and Innovative Pharmacy Solutions. Towncrest Pharmacy has six ambulatory community pharmacy sites, a Long-Term Care pharmacy, a functional medicine clinic and compounding pharmacy, and a vitamin infusion and recovery clinic, “Thrive Recovery Club”. Dr. McDonough spends majority of his time seeking new and innovative non-traditional pharmacy revenue opportunities for his corporation. These revenue opportunities include increasing patient education and access to holistic functional medicine services, drug-induced nutrient depletion, athletic recovery and biohacking with vitamin infusions, infrared saunas, and ice/heat baths; pharmacogenomics, functional medicine lab testing, employer direct contracting, and cost + drugs.

Aaron McDonough has no relevant financial relationships with ineligible companies to disclose.

Aaron McDonough discloses that the off-label use of medications will be discussed in this course.

Financial support for this course was provided through an educational grant from McKesson Health Mart.